IVCN206 | myNGI

Course category: Year 2

Communication 2

Course summary

Course overview

Welcome to Communication 2

Announcements
Introduce yourself
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RISE: Post Assessment Check-in survey 2026 Semester 1
RISE: All Formative Assessments Check-in survey 2026 Semester 1

General Information

Module Guide
Manual

Assessment Section

Test submission_Assessment week 1
Assignment to be submitted on 25 May
ICE Quiz: Rhetorical Appeals

Learning Unit 1: Advanced Communication Concepts and Media Literacy

Learning Unit 1: Glossary of Terms

Topic 1.1: Communication Theory and Process

ICE Activity: Communication Model Application Quiz
IVCN206 LU1: Topic 1.1 Slides
Topic 1.1 Closing the loop

Topic 1.2: Media Literacy and Visual Analysis

Group Discussion
Reflection
Topic 1.2 Closing the loop

Topic 1.3: Audience Interpretation and Meaning-Making

Short application task:
Short written response
IVCN206 LU 1: Topic 1.2 & 1.3 Slides
Topic 1.3 Closing the loop

Learning Unit 2: Rhetoric and Persuasion in Design Communication

Learning Unit 2: Glossary of Terms

Topic 2.1: The Rhetorical Appeals

Short written response (±100 words)
Topic 2.1 Closing the loop

Topic 2.2: Constructing Persuasive Messages

Short written response (±120 words)
IVCN206 LU2- Topic 2.1 & 2.2 Slides
Short written response
Topic 2.2 Closing the loop

Topic 2.3: Creative Ideation and Strategy

Short written response (±120 words)
IVCN206 LU2: Topic 2.3 Slides
Knowledge check 4
Topic 2.3 Closing the loop

Learning Unit 3: Semiotics, Symbolism and Propaganda

Learning Unit 3: Glossary of Terms

Topic 3.1: Visual Semiotics and Meaning

Short written response (±120 words)
ICE 2 Quiz: Visual Semiotics and Meaning
Topic 3.1 Closing the loop

Topic 3.2: Symbolism and Cultural Codes

Short written response (±120 words)
IVCN206 LU3: Topic 3.2 Slides
Knowledge check 5
Topic 3.2 Closing the loop

Topic 3.3: Propaganda and Influence

Short written response (±120 words)
Knowledge check 6
Topic 3.3 Closing the loop

Topic 3.4: Ethical Use of Symbolism

Short written response (±120 words)
IVCN206 LU3: Topic 3.3-3.4 Slides
Knowledge check 7
Topic 3.3 Closing the loop

Learning Unit 4: Copywriting and Storytelling for Brands

Learning Unit 4: Glossary of Terms

Topic 4.1: Brand Voice and Tone

Short written response (±120 words)
LU4 Topic 4.1 & 4.2 Slides
ICE 3 Quiz: Brand Voice and Tone
Topic 4.1 Closing the loop

Topic 4.2: Storytelling in Brand Communication

Short written response (±120 words)
Knowledge check 8
Topic 4.2 Closing the loop

Topic 4.3: Writing Across Media Platforms

Short written response (±120 words)
LU4 Topic 4.3 & 4.4 Slides
Knowledge check 9
Topic 4.3 Closing the loop

Topic 4.4: Evaluating Message Effectiveness

Short written response (±120 words)
Knowledge check 9
Topic 4.3 Closing the loop

Learning Unit 5: Visual Communication for Brand Identity

Learning Unit 5: Glossary of Terms

Topic 5.1: Brand Identity Elements

Short written response (±120 words)
ICE 4 Quiz
Topic 5.1 Closing the loop

Topic 5.2Trend-based decisions

Short written response (±120 words)
Topic 5.2 Self-evaluation questions
Topic 5.2 Closing the loop

Learning Unit 6: Strategic Communication and Campaign Planning

Learning Unit 6: Glossary of Terms

Topic 6.1Exercises for self-assessment will be available on MyNGI.

Short written response (±120 words)
Topic 6.1 Self-evaluation questions
Topic 6.1 Closing the loop

Topic 6.2: Message Hierarchy and Narrative Flow

Short written response (±120 words)
Topic 6.2 Self-evaluation questions
Topic 6.2 Closing the loop

Topic 6.3: Media Planning and Channel Selection

Short written response (±120 words)
Topic 6.3 Self-evaluation questions
Topic 6.3 Closing the loop

Topic 6. 4: Budgeting and Evaluation

Short written response (±120 words)
Topic 6.4 Self-evaluation questions
Topic 6.4 Closing the loop

Learning Unit 7: Research and Audience Insights

Learning Unit 7: Glossary of Terms

Topic 7.1: Research in Design Communication

Short written response (±120 words)
Topic 7.1 Self-evaluation questions
Topic 7.1 Closing the loop

Topic 7.2: Audience Profiling and Persona Development

Short written response (±120 words)
Topic 7.2 Self-evaluation questions
Topic 7.2 Closing the loop

Learning Unit 8: Ethical and Sustainable Communication

Learning Unit 8: Glossary of Terms

Topic 8.1: Ethics in Persuasive Communication

Short written response (±120 words)
Topic 8.1 Self-evaluation questions
Topic 8.1 Closing the loop

Topic 8.2: Inclusive and Accessible Design

Short written response (±120 words)
Topic 8.2 Self-evaluation questions
Topic 8.2 Closing the loop

Topic 8.3: Sustainable Branding Practices

Short written response (±120 words)
Topic 8.3 Self-evaluation questions
Topic 8.3 Closing the loop

Learning Unit 9: Event Communication

Learning Unit 9: Glossary of Terms

Topic 9.1: Event Communication Strategy

Short written response (±120 words)
Topic 9.1 Self-evaluation questions
Topic 9.1 Closing the loop

Topic 9.2: Event Planning and Collaboration

Short written response (±120 words)
Topic 9.2 Self-evaluation questions
Topic 9.2 Closing the loop

Learning Unit 10: Concept Integration and Professional Communication

Learning Unit 10: Glossary of Terms

Topic 10.1: Concept Development and Execution

Short written response (±120 words)
Topic 10.1 Self-evaluation questions
Topic 10.1 Closing the loop

Topic 10.2: Campaign Presentation and Rationale

Short written response (±120 –200 words)
ICE 6
Topic 10.2 Closing the loop

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Information

Opens: 12/11/25
The course does not have an end time

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Communication 2

Communication 2

Year 2

Module Lead Lecturer: Madelein Nieuwoudt

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