MPMR316 | myNGI

Course category: Year 3

Marketing 3 (MPMR316)

Course summary

Course overview

Welcome

Announcements
2026 myNGI Check-in Survey
RISE: Post Assessment Check-in survey 2026 Semester 1
RISE: All Formative Assessments Check-in survey 2026 Semester 1
RISE: All module survey
RISE: Semester 1 All module survey

Module Guide

MPMR316_Module Guide_2026

Lecture Slides

Topic 1: Overview of Strategic Marketing
Topic 2: The External Business Environment
Topic 5: Internal Environmental Analysis (HVD)
Topic 3: Market Analysis
Topic 3: Market Analysis Part 2 (HVD)
Topic 4: Analysing Competitors
Topic 10: Leveraging the Business
Topic 5: Internal Environmental Analysis
Chapter 14
Topic 9: Refocusing the Business
Topic 8: PLC & BS
Topic 7: Marketing Strategies
Topic 6: Sustainable Competitive Advantage
MPMR316 Strategic Marketing Revision PDF
Chapter 6 (HVD)
Chapter 8 (HVD)
Chapter 16
Chapter 14

Assessments (ICE)

ICE ACTIVITY 1 MPMR316
MPMR316 ICE ACTIVITY 2
ICE TASK 2 (HVD)
MPMR316 Ice activity 3
ICE TASK 3 (HVD)
MPMR316 ICE Activity 5 KDP

Formal Assessments

Test submission_Assessment week 1
Assignment to be submitted on 28 April

Side Block Position

Information

Opens: 12/11/25
The course does not have an end time

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Calendar

August 2026

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