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Course category: Full Time Contact

Marketing Management (BAMM125)

Course summary

Course overview

Welcome note
  • AnnouncementsAnnouncements
  • Let's talk learningLet's talk learning
  • 2026 myNGI Check-in Survey Semester 22026 myNGI Check-in Survey Semester 2
Learning Journey
  • Module GuideModule Guide
Assessments
  • FA3FA3
  • ICE 1ICE 1
  • ICE TASK 1 (HVD)ICE TASK 1 (HVD)
  • ICE 2ICE 2
  • ICE TASK 2 (HVD)ICE TASK 2 (HVD)
  • ICE 3ICE 3
  • ICE TASK 3 (HVD)ICE TASK 3 (HVD)
  • ICE 4ICE 4
  • Revision past paper (FA1)_2025Revision past paper (FA1)_2025
Learning Unit 1: Introduction to Marketing and the marketing environment
  • Learning Unit 1: Glossary of TermsLearning Unit 1: Glossary of Terms
  • Learning Unit 1 - Closing the loopLearning Unit 1 - Closing the loop
  • Learning Unit 1 - Self grading checkLearning Unit 1 - Self grading check
  • Topic 1.1: Introduction to MarketingTopic 1.1: Introduction to Marketing
  • Topic 1.2: Analysing the external environment’s influence on Marketing Topic 1.2: Analysing the external environment’s influence on Marketing
Learning Unit 2: Understanding markets and customers
  • Learning Unit 2: Glossary of TermsLearning Unit 2: Glossary of Terms
  • Learning Unit 2 - Closing the loopLearning Unit 2 - Closing the loop
  • Learning Unit 2 - Self grading checkLearning Unit 2 - Self grading check
  • Topic 2.1: Understanding Consumer Decision MakingTopic 2.1: Understanding Consumer Decision Making
  • Topic 2.2: Analysing the competitive situationTopic 2.2: Analysing the competitive situation
  • Topic 2.3: Segmenting and targeting marketsTopic 2.3: Segmenting and targeting markets
  • Topic 2.4: Positioning the firm and its productsTopic 2.4: Positioning the firm and its products
Learning Unit 3: Implementing marketing mix strategies
  • Learning Unit 3: Glossary of TermsLearning Unit 3: Glossary of Terms
  • Learning Unit 3 - Closing the loopLearning Unit 3 - Closing the loop
  • Learning Unit 3 - Self grading checkLearning Unit 3 - Self grading check
  • Topic 3.1: Product and brand decisionsTopic 3.1: Product and brand decisions
  • Topic 3.2: Developing and managing productsTopic 3.2: Developing and managing products
  • Topic 3.3: Marketing communication strategyTopic 3.3: Marketing communication strategy
Learning Unit 4: Specialised marketing
  • Learning Unit 4: Glossary of TermsLearning Unit 4: Glossary of Terms
  • Learning Unit 4 - Closing the loopLearning Unit 4 - Closing the loop
  • Learning Unit 4 - Self grading checkLearning Unit 4 - Self grading check
  • Topic 4.1: Digital Marketing Topic 4.1: Digital Marketing
  • Topic 4.2: Marketing in specialised marketsTopic 4.2: Marketing in specialised markets
Topic 4.2: Marketing in specialised markets
  • Marketing in specialised marketsMarketing in specialised markets
  • Marketing in specialised marketsMarketing in specialised markets
  • Marketing in specialised marketsMarketing in specialised markets
  • Topic 4.2 Multiple ChoiceTopic 4.2 Multiple Choice
Topic 4.1: Digital Marketing
  • Digital marketing Digital marketing 
  • Digital Marketing explainerDigital Marketing explainer
  • Digital Marketing explainer part 2Digital Marketing explainer part 2
  • Digital MarketingDigital Marketing
  • Digital Marketing discussionDigital Marketing discussion
Topic 3.3: Marketing communication strategy
  • Marketing communication strategyMarketing communication strategy
  • IMC strategyIMC strategy
  • Marketing communication strategyMarketing communication strategy
  • Topic3.3 Multiple ChoiceTopic3.3 Multiple Choice
Topic 3.2: Developing and managing products
  • Developing and managing productsDeveloping and managing products
  • Developing and managing productsDeveloping and managing products
  • Product life cycleProduct life cycle
  • Developing and managing productsDeveloping and managing products
  • Topic 3.2 Multiple Choice QuizTopic 3.2 Multiple Choice Quiz
Topic 3.1: Product and brand decisions
  • Product and brand decisionsProduct and brand decisions
  • Product and brand decisionProduct and brand decision
  • Product and brand decisionsProduct and brand decisions
  • Product and brand decision part 2Product and brand decision part 2
Topic 2.4: Positioning the firm and its products
  • Positioning the firm and its productsPositioning the firm and its products
  • Positioning the firm and its productsPositioning the firm and its products
  • Positioning the firm and its productsPositioning the firm and its products
  • Read: how a South African retailer positions its brand through differentiation, customer value and market strategyRead: how a South African retailer positions its brand through differentiation, customer value and market strategy
  • Woolworth exampleWoolworth example
  • Topic 2.4 Multiple Choice quizTopic 2.4 Multiple Choice quiz
Topic 2.3: Segmenting and targeting markets
  • Chapter 6Chapter 6
  • Segmentation and targeting marketsSegmentation and targeting markets
  • Read: South African consumer segmentation from complexity to clarityRead: South African consumer segmentation from complexity to clarity
  • Segmentation and targeting marketsSegmentation and targeting markets
Topic 2.2: Analysing the competitive situation
  • Read: Competitive analysisRead: Competitive analysis
  • Analysis the competitive situation, Chapter 4Analysis the competitive situation, Chapter 4
  • What is Marketing?What is Marketing?
  • Topic 2.2 Multiple choice QuizTopic 2.2 Multiple choice Quiz
  • BAMM125_LU2_T2.2_SlidesBAMM125_LU2_T2.2_Slides
  • BAMM125_LU2_T2.2_Slides_WTBBAMM125_LU2_T2.2_Slides_WTB
  • Topic 2.2 (HVD)Topic 2.2 (HVD)
Topic 2.1: Understanding Consumer Decision Making
  • Chapter 3Chapter 3
  • Buyer decision process stageBuyer decision process stage
  • Chapter 3Chapter 3
  • Read: Understanding consumer markets and buying behaviorRead: Understanding consumer markets and buying behavior
  • BAMM125_LU2_T2.1_Slides_WTBBAMM125_LU2_T2.1_Slides_WTB
  • BAMM_LU2_T2.1_Slides_PDFBAMM_LU2_T2.1_Slides_PDF
  • Buyer decision process stageBuyer decision process stage
Topic 1.2: Analysing the external environment’s influence on Marketing
  • Chapter 2Chapter 2
  • Marketing environmentMarketing environment
  • Chapter 2Chapter 2
  • Marketing environment ActivityMarketing environment Activity
  • PESTLE activityPESTLE activity
  • Topic 1.2 Multiple Choice QuizTopic 1.2 Multiple Choice Quiz
  • BAMM125_LU1_T1.2 SlidesBAMM125_LU1_T1.2 Slides
  • BAMM125_LU1_T1.2_Slides_WTBBAMM125_LU1_T1.2_Slides_WTB
Topic 1.1: Introduction to Marketing
  • Read the chapterRead the chapter
  • What is Marketing?What is Marketing?
  • Read the chapterRead the chapter
  • What is marketing?What is marketing?
  • Marketing tacticMarketing tactic
  • BAMM_LU1_T1_Slides_WTBBAMM_LU1_T1_Slides_WTB
  • BAMM125_LU1_T1_SlidesBAMM125_LU1_T1_Slides
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Opens: 12/11/25
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Marketing Management (BAMM125)

Marketing Management (BAMM125)

Course categoryFull Time Contact
Module Lead Lecturer: Barend Smit
Lecturer: Bavna Bothath, Chris Brady, Rene Erasmus, Maricia Froneman, Relebohile Jiyane, Monica Joao, Ntombenhle Khathwane, Dr Siphamandla Mlobeli, Rucien Petersen, Martin Sekhakhu, Ansoné Snyders, Lindie van den Heever
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NewBridge Graduate Institute is registered with the Department of Higher Education and Training as a private higher education institution under the Higher Education Act, No. 101 of 1997. Registration no. 2001/HE07/003.

NEWBRIDGE GRADUATE INSTITUTE (PTY) LTD. 1999/024870/07

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